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Your ultimate goal as a content marketer is to attract and educate visitors and engage them in meaningful transactions with your business. But with so much investment in content production, publishing, and promotion, how can you determine if you’re getting the benefits (you think) you deserve ...

Online video is big. There’s no other way to put it. People want to watch videos, and they will watch them, on Youtube or TikTok or on many channels. And, more importantly, people want to watch videos from the brands they follow.

Video marketing can take your campaigns to the next level.
According ...

Online video is big. There’s no other way to put it. People want to watch videos, and they will watch them, on Youtube or TikTok or on many channels. And, more importantly, people want to watch videos from the brands they follow.

Video marketing can take your campaigns to the next level.
According ...

In today’s job market, it’s crucial to prioritize employer branding and recruiting. As companies try to attract top talent and candidates search for their ideal employer, streamlining these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these ...

Beginner's Guide to LinkedIn Marketing
Jennifer
Jennifer
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Updated: December 01, 2024
Published: August 05, 2024

LinkedIn is a widely used resource for businesses around the world with millions of users. If you don't take full advantage of the ...

As the new year approaches, marketers are looking for new ways to better attract and engage with current and potential consumers. Staying up to date with the latest developments helps ensure that strategies are current and influential. Looking ahead, we are already seeing some marketing trends ; let ...

Growth strategies to optimize cost of acquisition (CAC)
One of the main goals of growth strategies is to reduce the cost of customer acquisition. Investing in branding, for example, can dilute the cost per lead, attracting more and more customers organically. As André exemplifies, investing in ...