Jennifer
Jennifer
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Updated: December 01, 2024
Published: August 05, 2024
LinkedIn is a widely used resource for businesses around the world with millions of users. If you don't take full advantage of the potential of this platform, you can miss out on important marketing and brand awareness opportunities .
If that's you, we've got some tips (and some helpful resources) to help you get noticed on LinkedIn and grow your new business.
Beginner's Guide to LinkedIn Marketing
LinkedIn Personal Profiles vs. Company Pages
In today’s digital age, it’s becoming increasingly important for professionals to maintain a personal profile on LinkedIn; over 660 million professionals around the world have a LinkedIn profile; people connect with colleagues and industry peers, expand their network, and explore new business opportunities. Plus, since 80% of B2B leads generated on socia cellphone number philippines format media come from LinkedIn, having a LinkedIn Company Page can be incredibly beneficial for businesses; organizations can identify and engage with their target audience, build personal connections, and improve brand awareness.
While it may seem like one profile is enough, both serve very different purposes. For new and growing businesses to maximize LinkedIn marketing , having both a personal profile and a company page is tremendously beneficial.
Why both?
Personal profiles
Strong personal profiles give credibility to associated brands.
LinkedIn Pro members can network in ways a Company Page can't.
LinkedIn Company Pages require an active personal profile as a Page Admin.
Company profiles
LinkedIn users can easily follow company pages without waiting for approval. The easier it is for users to interact with your company, the more likely they are to do so.
Only LinkedIn Company Pages can post ads.
Company pages allow you to promote business services versus individual skills.
Users – including you and your employees – can easily share company posts with their contacts, increasing distribution opportunities.
A company page establishes a voice for your brand that goes beyond individual personalities.
One possible exception to having both accounts is if you're promoting yourself (and not a brand) as your business. In that case, having just one personal profile may be enough.
Now that we’ve convinced you to create a business page in addition to your profile, it’s time to start building.
Create an attractive and error-free profile
Often, the first interaction a potential customer will have with your company is your LinkedIn Company Page, so making a good impression and establishing credibility early on is essential. Users will quickly lose interest if your page looks unprofessional, whether it's riddled with typos or filled with distracting graphics. But while it's essential to look professional, it's also helpful to show some of your company's culture and personality on your page to humanize your business.
If this sounds like a difficult balancing act, don’t worry – we’ve compiled some best practices for creating your company page with the perfect balance of credibility and creativity.
Do it:
Customize and format your cover photo correctly.
Include a customer-focused presentation of your company.
Use the full number of characters to tell your story and use relevant keywords.
Add value-added content to the page (videos, reports, white papers, etc.).
Encourage your team members to like and follow your page, sharing content when relevant.
Maintain a specific brand aesthetic and use consistent language.
Show some personality, considering this is a professional account.
No:
Leave typos or spelling errors on your page
Post irrelevant or error-filled content on your page
Let your profile stay stagnant – keep your audience engaged!
Posting faulty or broken links
Spamming your contacts
Focus only on self-promotion: engage with your audience, don't just sell to them.
There are many tools and aids that can help you with all of the above:
Grammarly (a free spelling and grammar checking tool)