Personalized data
We’ve taken a deep dive into content marketing and how it’s all about attracting and engaging your potential consumers by educating them with more captivating content. Content marketing is not only a powerful tool to drive sales and business growth , but it also allows you to establish trust and build meaningful connections with your audience by providing valuable solutions to their problems. With the constant evolution of innovative technology and communication channels, content marketing shows no signs of slowing down anytime soon.
#1 Put your strategy in motion.
Content strategy
At first glance, this may seem obvious; however, the numbers would suggest saudi arabia numbers otherwise. Back in 2017, a survey by the Content Marketing Institute concluded that a staggering 63% of companies using content marketing have no real strategy. This means that
More than half of the content being published is not of quality and has no purpose other than to increase the number of pages of the company.
It's terrible news for those companies, but great news for you. Do your research, look at your competitors' sites, and see if you can find the strategy behind their content. Chances are, there isn't any, so take some of the topics they're covering and cover them better.
Data-driven strategy
Data has become more valuable than ever in content marketing. Successful content creation is not left to chance, but is the result of researching what works and what doesn’t. With numerous analytical tools, marketers can constantly evaluate their content strategy. Blogging is an essential component of a solid strategy. By analyzing performance metrics such as bounce rate, time per page view, and entries, marketers can gain insights into how to refine user-generated content. The data behind content marketing offers unique insight into the mindset of the potential consumer and helps guide them toward purchasing.
#2 Take advantage of chatbots and artificial intelligence.
Artificial intelligence is increasingly being used in almost every business, whether they know it or not. It serves as an opportunity to meet your company’s bottom line and allows you to allocate your time more efficiently. For example, chatbots used to be viewed negatively whenever they appeared on a website. Not anymore. Should you implement an AI chatbot ?
Chatbots have come a long way since the most recent bot called ELIZA in 1966. Created by Joseph Weizenbaum, the chatbot laid the groundwork for future innovations using pre-programmed responses, phrases, and keywords (although it failed the Turing Test, i.e. the test of making users believe they were interacting with a real person). Fast forward a few decades, and AI interfaces like Siri, Alexa, and Google are fading into history, and generative AI, ChatGPT, Bard, and co. are everywhere.
Chatbots , automated publishing tools , and the like are set to revolutionize the world of content marketing, just as they have in customer service and other areas. These tools won’t replace you or your team anytime soon. They will make your job much more accessible by removing routine, mundane, and repetitive tasks so you can focus on creating.
The technologies behind AI, specifically “natural language processing,” ChatGPT, Bard and co., have advanced to the point where transactional and FAQ-type interactions can be completely automated. Often, the customer doesn’t even realize they’re talking to a bot.
AI-assisted content generation barely existed in 2022; if you're not involving AI in your creation efforts today, you're falling behind.
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#3 Build authority with topic clusters.
Topic clusters have become an essential part of SEO; content strategies define specific topics with relevant keywords for a particular pillar page .
What's driving this change is how people are querying Google and other search engines. It used to be that people would search for one or two words in a search bar like "Florida Hotel." Today, people are searching for more precise phrases like "What is the best hotel in Florida?" Marketers need to make sure they're not just writing about one topic and include as many keywords as possible.
It involves breaking down a topic into several subcategories to create effective content that satisfies search engine algorithms and answers the question or solves the problem of the website visitor.
#4 Be mobile friendly.
Closely related to the last point, more and more people are using mobile devices as their primary internet device (at least for non-work-related use). So, while you're optimizing your content to facilitate voice search, spend some time making sure everything displays correctly on small screens.
#5 Personalize and attract.
People who visit your website or engage with your business want to feel special. As we’ve said before, they don’t want a chatbot to give them a superficial answer that leaves a lot of grey areas and a lot to be desired. The way content is becoming interactive and personal is crucial to engaging potential consumers. For example, according to WhiskData, there is a 26% increase in open rates for emails with personalized subject lines (e.g., including the recipient’s first name). This shows that personalization can go a long way in capturing someone’s attention. We’re seeing marketers take consumer engagement to new heights that benefit both parties. Polls and surveys are a great way to capture visitors’ attention as you not only get their attention, but also their contact information and valuable data. This can help you retarget your consumer to continue offering them the content they want.
#6: Be omnichannel.
Omnichannel is about integrating your presence across social media, your website, and everywhere else in the virtual world. Make sure your brand voice is consistent across all channels, your logo is the same and easily identifiable regardless of screen size, and you always link to all the right places. Have you thought about experimenting with a podcast or livestream? Now is the time to do it.
Check out the video.
With the increasing availability of high-bandwidth connections, especially from mobile devices, there has been a corresponding surge in video content . People like to be entertained, and when they're sitting on the bus or at lunch, staring at their phones, this increasingly means they like videos.
Just keep it short and to the point. People watch videos to avoid getting bored, so don't bore them with videos that are too long. Even if you're not interested in making your own videos, consider incorporating them into your content.