Video marketing can take your campaigns to the next level.
According to a study by HubSpot, 54% of consumers want to see more video content from brands. In response to this demand, video content and live streaming are expected to increase in 2023.
Video marketing is effective because it is a very engaging medium.
To help alleviate the concerns we can hear growing up here, we’ve put together this article to give you a quick rundown of the video marketing genre, so you can move forward with confidence knowing that, yes, you can do it.
Okay, so what is video marketing?
Let's start with the basics: what is "video marketing"? To be honest, it's exactly what it sounds like: content marketing in the form of a video. Mind you, we're not talking about someone reading your written content in front of a camera. We're talking about incorporating video into your existing marketing strategy .
Those video ads that appear on your personal Facebook timeline? That's video marketing.
That email newsletter you received last week, with a short video introducing the author's new course? Yes, video marketing.
What about that awesome “day in the life” video your competitors posted yesterday, where they talked about job openings and how great their company is? You guessed it, video marketing.
I see, why do I care about this?
Humans are visual creatures. We remember things longer and more accurately cambodia whatsapp number when the facts are accompanied by images (bonus points if they're moving). This is because we associate the facts with what we've seen, and because our brains are wired this way, the facts stick with the images.
In today's marketing world, it's important to keep a couple more things in mind:
On social media, videos are shared more than ten times more than posts with text or images.
Click-through and conversion rates are 25-35% higher for these posts, depending on the specific platform.
That's why it's so important for you and your upcoming campaigns. If you want your target audience to remember what you've said and click through to your landing page for further action, it's time to start posting videos!
How to use video in your marketing campaigns
First, to answer the question we know you’re dying to ask: No. No, you don’t have to hire a professional director and crew to get started with video marketing. Frankly, it can be as simple as filming with your phone and some simple lighting (like a lamp borrowed from your cubicle mate). You can then edit the footage with free software, add your company’s branding , and voilà! Video marketing.
To dive deeper into this essential part of any marketing campaign, we’ve compiled a short list of great content ideas that you can use to dive into the world of video marketing. By staying on top of these types of trends, you can increase your conversion rates and see a nice uptick in your ROI for your time and efforts.
Customer Testimonials
People trust other people more than they trust businesses. This applies even to businesses they like and frequent. You can use this fact to your advantage by recording some testimonials from your satisfied customers. These videos are like magic fairy dust, and you can sprinkle them everywhere to increase clicks, conversions, and engagement. Post them on your YouTube channel first, then embed the link in tweets, link to them from Facebook updates, and even repurpose them in ads across all the channels you use.
Company Profile
Sometimes the best way to convey your brand voice is to talk to your audience. Film a day in the life of your office mates. You can show clips of employees and managers talking about the great company they work for. Show viewers around the campus and maybe get a glimpse of the inner workings of your production line (or software developers, or whatever). It’s a fantastic way to put human faces and voices to your company’s brand voice. As a result, your audience knows a little bit more about you and your company and can see the human side of what you do.
Featured values: social branding
Remember that community service your office participated in last month? Did you remember to record it? Great, edit that recording down to about 2 minutes (the optimal length for those all-important shares) and post it. Your audience will know that your company has a social conscience to go along with everything they’re learning about you. Most millennials will leave a company if they feel its values don’t align with their own. And let’s face it, this cohort makes up the majority of the buying public right now, and their market share will only increase over time, so it’s worth paying attention to them.
How-to videos: marketing gold
According to Google , 80% of millennials use YouTube to learn how to do something. It’s a huge untapped market that you can tap into. This type of video allows your followers to get to know your employees, which engages them even more on a personal level with your brand.
Show them how to use your new widget or how to solve some other problem, even if it's only tangentially related to what you sell. People love learnin