Fresh Dataset

The verification process typically involves several steps:

User Input: The user provides their phone number on the registration or login page.
Sending OTP: The system generates a random code and sends it to the provided number via SMS or voice call.
User Entry: The user enters the received OTP into ...

Mini-guide: what a working digital strategy looks like
A competent digital strategy is not just a set of disparate tactics, but a complete document with internal logic and interconnected elements. Let's see how it is built from the foundation to specific actions.


It all starts with a clear ...

It's important to remember that strategy is more than just an advertising plan.

To build a working strategy, it is important to understand what we sell, who we sell it to, how we do it, and who sells besides us. An effective digital strategy is a holistic document that combines all aspects of your ...

the topic of providing information to the research agency you work with was partially touched upon. We never tire of repeating to our clients that the more information you provide to researchers about your problem and your market in general, the higher the quality and value of the information ...

The film business is one of the most profitable sectors of the entertainment industry in any country. It is no coincidence that in this industry the volumes of investment in projects are often comparable to the opening of technological production facilities or laboratories, because the return often ...

Advantages of focus groups

The strengths of focus groups include the following characteristics:

the issues raised that can be obtained from several participants;
“snowball effect” – a remark by one respondent causes a response from another, prompting him to some thoughts or memories;
stimulation ...

"The function of marketing research is to establish a connection between consumers, clients and the public with the producer through information that is used:

To identify and define marketing opportunities and problems;
To develop, improve and evaluate marketing activities;
To monitor the ...

Ideally, only those people who want to “break the market” and believe that they can do it should remain in the marketing department. The rest should be mercilessly dismissed, regardless of their experience, knowledge and past achievements. They should be replaced by new future stars of marketing and ...

— “a crisis of personnel . A specific feature of the industry is the relatively low vertical mobility, when the path from one career step to the next can take 3-5 years, and besides, there are not so many of these steps”

— “the core of the order portfolio… is the commercial sector. These are orders ...

The population's supply of durable goods has increased over the past few years. Thus, the availability of washing machines (per 100 families) increased from 2005 to 2009 by 6% (reaching 117% coverage), televisions - by 13% (185%), refrigerators - by 17% (148%), tape recorders and VCRs - by 34% (213 ...