For example, we had a case when we were conducting a study on drinks and respondents said that they consume a certain type of drink in a certain package. Then it turned out that there is no such drink in such a package on our market at all. There were two options: either the data was falsified, or the respondents got something mixed up. We called these peru cell phone number list respondents back, and it turned out that they were confused about the names and types of drinks. And this happens very often. Respondents say that over the past month they have seen some kind of advertisement that has not been shown on air for a year, or they name non-existent brands or product categories. Once we were conducting a study on toothpaste. When the field workers began checking the questionnaires, the brand of toothpaste "Soldat" was discovered. We thought for a long time about where this brand came from and who its manufacturer was. We went around the nearest stores in search of this toothpaste. And it turned out that this is how the respondents read the name of the brand "Colgate"
.So, what am I getting at? When ordering a study, you need to be prepared to share information. Tell us in as much detail as possible why you decided to conduct this study, why it is so important to you. Provide basic information about the product and the market as a whole, about the categories and varieties of your product. This is especially relevant if you are going to conduct research on an ongoing basis and are going to cooperate with one agency. Having such information will help you avoid the above-mentioned incidents during the study, the verification of which takes up precious time and will be very useful when formulating recommendations.