Definition by Naresh K. Malhotra

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"The function of marketing research is to establish a connection between consumers, clients and the public with the producer through information that is used:

To identify and define marketing opportunities and problems;
To develop, improve and evaluate marketing activities;
To monitor the effectiveness of marketing activities;
To improve understanding of marketing.
During the MI, the information necessary to solve the above problems is clarified, a methodology for collecting information is developed, data is collected, results are analyzed, conclusions are summarized bolivia cell phone number list and recommendations are provided.”

(Naresh K. Malhotra. Marketing Research. A Practical Guide. 4th edition. Moscow: OOO I.D. Williams, 2007, p.40)

#2

Marketing research is the systematic identification, collection, analysis, dissemination, and use of information to improve the effectiveness of identifying and solving marketing problems and exploiting marketing opportunities .

"systematic"... means the need for logical, strictly consistent planning of actions at all stages of MI. Actions at each stage must be methodologically justified, well documented and planned to the maximum extent possible. MI uses the scientific method of cognition, which provides for the collection and analysis of data to test preliminary ideas and hypotheses.

The task of MI is to provide accurate, objective information that reflects the true state of affairs. They must be conducted impartially.

(Naresh K. Malhotra. Marketing Research. A Practical Guide. 4th edition. Moscow: OOO I.D. Williams, 2007, p.41)

#3. Definition by Adam Philips ( ESOMAR )

What is Market Research?

Marketing research, which also includes social research and public opinion polling, is the systematic collection and analysis of information about individuals and organizations using statistical and analytical methods and techniques from the applied social sciences to gain insight or to support decision making.