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What is a lead magnet, what is it for and why is it important?

While new digital channels (social media and websites) have boosted online shopping, inbound marketing specialists have realized that Internet users need some prior incentive to motivate them to purchase a product or service.

Since its ...

Podcasts and their power to generate valuable content
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Did you know that podcasts have become an attractive format for generating valuable content for your business or personal brand? Read on to find out why.


What are podcasts?
The term “ podcasting ” comes from the union of the word ...

Everything you need to know about analyzing a company's environment

Strategically planning your company's decisions requires conducting an environmental analysis that allows you to understand the complexities of the scenarios that surround it, in order to detect threats and opportunities before the ...

In recent years, Colombia has become a country that exports important digital services. Now, through digital inbound marketing agencies, it is supporting the growth and sales of international companies.

According to Hubspot , Colombia has a wide variety of digital agencies and is the first to ...

What are the basics of an inbound business?
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By:
Branch
Posted on:
September 7, 2020
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Marketing Digital
To properly implement inbound marketing in your company, your strategic processes and communication parameters must also be oriented towards this philosophy. Not only the ...

2021 has begun and you've already said goodbye to your holiday break. Your work routine has begun and guess what? It's still remote. Lockdown policies continue and you must continue working from home and having virtual meetings.

If you weren't used to virtual meetings , 2020 surely taught you a few ...

How to upload a blog post to WordPress?
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If you are taking your first steps in content marketing and want to know how to upload a blog post to this CMS (Content Management System), you have come to the right article!

Below, we will explain step by step everything you need to know to ...

Starting a business or project requires teamwork. However, choosing the right people to do it is a challenge. Your startup may have potential and offer an innovative product or service, but along the way, ideas can lose momentum if you don't have the perfect founding team.


Why do you need a team ...

When you hear the term “influencers” on social media, your first thought is probably of Instagram personalities with hundreds of thousands of followers, or perhaps YouTube celebrities.

However, LinkedIn influencers are different. It's not about having to go on expensive luxury trips to gain ...

哈佛谈判方法因罗杰·费舍尔和威廉·尤里的著作《达成一致》而闻名于世，并且是组织中最广泛使用的谈判方法之一。该方法的原理与协同谈判策略有关，其中重要的是各方平等获胜。

在接下来的几行中，我们将解释哈佛谈判方法的组成以及如何在您的公司中实施它。


哈佛谈判法的起源
哈佛谈判模式，即原则性谈判或择优谈判，最初是社会人类学家威廉·尤里和法学教授罗杰·费舍尔于1979年在哈佛法学院创建的一个项目，旨在遵循一系列原则解决冲突。

1981年，他们出版了一本书，名为《谈判力争上游：如何在不让步的情况下达成协议》，其中他们解释了该方法的基本原理以及如何将其付诸实践。本书是谈判领域研究和参考的重要来源 ...