Why Leverage Content Marketing

[DonalCerry]

It’s really difficult to market a company without leveraging some form of content; it’s hard to even imagine a marketing strategy that doesn’t include content. Half of the four P’s involve content.

“Your product isn’t necessarily a form of content marketing. It just is what it is. Your price is not a form of content marketing. Any form of promotion is content marketing. Place can be [content marketing],” Guido says.

If your place is a website, it’s an example of content hong kong cell phone number data marketing. And, brick and mortar stores also have content marketing in the form of signs and decorations.

“What’s the difference between the purpose of a window display and a billboard? It’s just a matter of where you display it. One is meant to be seen driving down the highway, and the other is meant to be seen walking down the street.” Guido says.

So, to not leverage content marketing you’d need to put effort into avoiding it.

“You can’t really get away with zero content marketing today, but you don’t necessarily need to grow through content marketing alone,” Guido says.

Companies that leverage word-of-mouth marketing (WOM) and Product-Led Growth (PLG) can generate awareness without using content marketing, but they still need content to support the validity of their solution later in the sales cycle.