Of course, there are more subtle ways to exploit people's fears that aren't as direct as selling fake drugs. Judging by the recent surge in Facebook and other social media ads, some companies have taken the opportunity to sell overpriced masks, hand sanitizer, etc.
Such an approach is not only unethical, but also inevitably harmful to businesses. In fact, research shows that marketing tactics that people perceive as misleading or manipulative are harmful to businesses in the long run.
Fear and anxiety certainly motivate people to take short-term japan email list action (panic buying is a perfect example), but during this crisis, you should avoid using such motivators and instead focus on ways to help your audience overcome their difficulties.
By working to reduce anxiety and stress, you'll build a more sustainable customer base and brand. Here are some thoughts on the topic from a content marketing expert:
"We need to communicate in a way that combines information and needs and synthesizes feelings and facts. I feel we have a tremendous responsibility because never before has communication had the power to help society like it does now. Words are part of the healing process and we can see every day which leaders and brands are doing the best job with messages that touch not only the mind but also the heart and soul. There has never been a more important time to ensure accurate, empathetic communication with transparency, truthfulness and timeliness." - Paige Arnof-Fenn, Founder and CEO
Create added value, no emails in inboxes
-
- Posts: 8
- Joined: Sun Dec 22, 2024 3:35 am