If the result of this analysis is not positive, we do not have to discar taiwan phone code d the project, we may have to rethink it, look for better suppliers, better transport companies, etc., until we manage to be in line with our competition, and if we do not achieve this, then it may be better to give up.
2.- Keyword analysis and simulation
Analysis of keywords used by our competitors
Once we have decided that we can compete, we will analyze which keywords we are going to use to attract traffic to our e-commerce. To do this, we will use Semrush's Keyword Magic Tool.
E-commerce launch plan - Keyword Magic Tool
When entering the keyword, it will show us a lot of information about variations, related keywords, search volume, difficulty of the keyword, trends, etc.
Here we can see and, most importantly for the next step, select and export the keywords with all their data.
With SEMrush you also have the possibility to search for information about each of your competitors and see which keywords each of them is using.
running on Adwords or Shopping, this can give you an idea of what keywords to use and how to use them in different ad formats.
We will navigate through the tool and select all those keywords that we think can help us sell our products. At this point we can select each of the keywords by checking the box.
E-commerce launch plan - Export KMT keywords
Once we have selected all the keywords that interest us, we only have to export them to the format that interests us most, Excel or csv.
Simulation of the cost of obtaining paid traffic
In the information we have exported we see the necessary data to determine what the cost would be for us to obtain traffic for our e-commerce. As I have already said, being new we have to rely on paid traffic since we do not expect organic traffic at the beginning.
To obtain the cost of traffic acquisition per keyword we will only have to multiply the monthly search volume by the cost per click (CPC), for example in the case of surfboard it would be the following calculation:
Surfboard - 9,900 (search volume) x €0.14 (CPC) = €1,368
In this case, €1,368 would be the cost of acquiring 9,900 visits per month for the keyword “Surfboard”.
We should do this calculation for each of the keywords we are going to use, which is why Keyword Magic Tool is going to be so useful and will save us a lot of work since it will give us something like this.