And the good news, despite the pandemic and the crisis it has generated, is that consumer philippine number for whatsapp behavior has changed and online sales are the new bet.
Let's get to the facts: with social isolation, consumers and many people who were afraid or had never made an online purchase, broke that barrier and are now new digital consumers.
A survey released by Google showed that 57% of Brazilians are buying more, and that 80% have changed the way they buy due to Covid-19.
To give you an idea, e-commerce gained 7.3 million new digital consumers in the first half of 2020 and saw the greatest expansion in the sector in the last 20 years.
But why use Instagram to sell?
With this change in purchasing patterns, the perfect opportunity fell into the lap of those who use social media, especially Instagram, to sell.
Our big Brazil has a strong participation in the use of social networks and more than 149 million Brazilians have an account on some social media. This represents 70% of Brazil connected and ready to buy your brand.
Furthermore, Instagram is the platform that has seen the most growth in audience for ads and as it is a network focused on images and quick decisions, this media is perfect to help convert even more at this time of year.
Now you must be wondering how to use this tool to your e-commerce advantage?
Instagram Shopping
You've probably seen images of products with price tags and profiles with the “view store” option, right?
This is possible with Instagram Shopping!
To use this feature, you need to have a business account on Instagram with more than 10 thousand followers, linked to your Facebook business page and only then can you upload your product catalog and create your “e-commerce” on Instagram.
Instagram itself has a complete guide to help: business.instagram.com/
But if you don’t have more than 10,000 followers, don’t worry. Using your feed, stories, and the following tips will help.