It comes in at a hefty 2500 words. That’s russian business mailing list double the recommended length of an average blog post.
There’s no fluff. Reading the article, one gets the very real sense that its purpose is to create knowledge. Every single sentence seems crafted for this purpose.
It links to other valuable resources. The writer’s goal is to educate as effectively as possible, not monopolize the reader’s attention.
It’s step-based and easy to follow. People love reading “how-to” articles that convey a process. Numbering sections is one of the best ways to achieve this.
The content is authoritative. The person who wrote this article clearly knows what she’s talking about.
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Create Content for Your Entire Audience Spectrum
Most brands know exactly who their target audience is. When diligent companies develop new products or services, they typically do a ton of research into this area. It’s a vital part of establishing product-market fit.
What these companies sometimes fail to do, however, is to create content that appeals to their entire spectrum of buyer personas.
Part of developing a solid content marketing strategy is to consider the needs of your audience. It’s not all about keyword research and the other technical aspects that comprise SEO. Content has to genuinely speak to every single type of customer that buys your product.
Bay Alarm Medical is a terrific example of a company that uses its blog to directly address the respective concerns and interests of three very specific buyer personas.
The first persona is someone who falls into their main customer category: an elderly person concerned with their health and safety. For these customers, Bay Alarm Medical has written and published posts like:
How to Choose a Medical Alert System: 6 Key Topics to Research
Three Things To Consider Before Tapping Your Retirement Savings During The Coronavirus Crisis
For their second buyer persona, the relatives of a person needing extra care, the blog offers content like:
Can a Robot Pet Help Relieve Your Senior Relative’s COVID Isolation & Loneliness?
How To Find Support When You Bring A Relative Home From Long-Term Care
And for their third customer type, professional caregivers, the site covers topics like:
7 Coronavirus Safety Tips For Seniors, Caregivers, And Families
GPS Medical Alert With Caregiver Tracking: Find Dementia Patients Who Wander