Which channels have the best cost-benefit ratio for our objectives?
How long should we keep content on view to achieve the visibility we need?
Technology to implement Inbound Marketing
Finally, the selection of technology is another aspect that we must consider and consists of finding the appropriate platform for the Inbound Marketing strategy that we have defined, and the budget that we have available.
There are a large number of Lead Management and Inbound russia phone number example Marketing platforms. The important thing is that we can choose one of them with objective criteria, according to our particular case.
So, we will ask ourselves:
Which app works best for my particular industry?
Considering the type of content we are going to produce, what channels will we have to distribute it on? What tool best integrates with these channels?
Many companies start with technology, and follow the implementation models that each platform proposes, but in practice this does not always work.
Step by step to implement Inbound Marketing in your B2B company
To conclude, my recommendation is:
Let's think about the strategy first, and then the tools to implement it.
Let's design the process of capturing, cultivating and qualifying leads.
Then we define what content we are going to use to energize each of the stages of this process, and on what channels we are going to distribute this content.
Next, we will establish the distribution guidelines to ensure that this content reaches our target audiences on the chosen channels.
Finally, with all these definitions, let's choose the technology that best meets our needs.