In the digital and highly connected age in which we live, the world of commerce has experienced an unprecedented revolution. Social networks, initially created to facilitate communication and the exchange of ideas, have evolved to become powerful sales platforms and business opportunities : welcome to the fascinating world of Social Selling.
Have you ever wondered how you can leverage the potential of social media canada cell phone number to increase your sales and expand your business ? Social Selling is the answer. It is no longer enough to have a passive online presence; today, successful brands and marketers must be active and strategic in their sales approach.
And the data speak for themselves:
91 % of B2B buyers are active on social media .
A very high percentage (more than 80%) of top executives rely on these for their purchasing processes.
75 % of buyers are significantly influenced by social media
That's why today we want to introduce you to Social Selling, because at Connext we want to help your company generate the same volume of business again and we believe that this is the key.
Find out all the details about the article in this video!
Table of contents
1. What is Social Selling?
2. How can I implement Social Selling in my company?
3. Inbound Marketing and Social Selling Strategy?
4. What stage is my company in? What level is it at in Social Selling?
5. Steps to start a good Social Selling strategy
5.1 Creating and optimizing LinkedIn profiles for sales
5.2 Dissemination of content
5.3 Prospecting through LinkedIn
5.4 Observation
5.5 Interaction
5.6 Connection
1. What is Social Selling?
There are many ways to define Social Selling. To summarise, we could define it as a strategy that employs the use of social networks to generate and mature contacts in order to generate a sale.
That is, through Social Selling we can meet future clients, establish communications with them and learn about the characteristics of their business and needs. All this, with the aim of using this information to generate new business opportunities.
In order to consider the ideal framework for carrying out this strategy, we need to know these 3 stages:
Prospecting. Understood as the study of the possibilities of a business relationship by assessing the elements available. In other words, we will try to carry out appropriate, systematic and qualified searches for contacts.