Traffic Analytics: Traffic Sources
Plus, about a third of their traffic comes from organic search. This figure should pique your interest enough to take a look at their homepages . There, you’ll see if content marketing gives them a competitive advantage.
As for referral traffic, this is where it helps to have partners sending you traffic. If you are a competitor of Square, companies that bring referral traffic could become your affiliates or resellers in the new market.
You can leverage insights from your competitors' strategies and the current market to define your purchasing funnel and assess the impact on the market.
Create your expansion action plan on one page
Now you can create a one-page action plan for market expansion.
You can develop your own go-to-market strategy template or use the one we created. No matter the format, make sure it includes:
Geography of expansion;
Goals;
Budget;
Your value proposition;
Market launch;
Organization.
By organizing your approach into a one-page document, you can visualize initiatives and see details of all steps at a glance.
Action plan for market expansion
How can data help you build a solid go-to-market strategy?
It may take you a while to create a go-to-market strategy. It requires a lot of extra research and digging to avoid the kinds of mistakes that have plagued big brands like Uber and Coca Cola.
As you move forward with your plans to grow globally, make sure your decision is well-planned and data-driven. Carefully evaluate the market you are considering and leave nothing to chance. Use the elements mentioned in this article as a market entry checklist to guide your expansion.
Go-to-market strategy checklist
Are you ready to develop a market expansion strategy? Learn more about estimating market potential through competitive landscape analysis .
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