Baskin-Robbins adopted a logo that truly

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Baskin-Robbins adopted a logo that truly embodied the essence of joy and playfulness. With its prominent pink color, the logo exuded happiness and a sweet, inviting charm. At its core, the design featured the number “31,” rendered in white with a brown shadow and outline, set against a round pink background.

Below, the company name was elegantly presented in a font with high-contrast strokes, reinforcing the brand’s identity. The consistent use of this typography, the iconic number “31,” and the circular logo all contributed to the logo’s strong recognition and association with the brand.

1991-2006

In 1991, Baskin-Robbins retained the iconic “31” as the centerpiece of cambodia telegram branding. This time, they seamlessly integrated it with the wordmark by positioning “Baskin” to the left and “Robbins” to the right of the number. The color palette was simplified to just two colors, pink and blue, offering a clean and harmonious design that maintained the brand’s distinct identity.

This logo successfully merged tradition with modernity, emphasizing the brand’s commitment to providing delightful ice cream experiences.

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2006-2020

In 2006, Baskin-Robbins embarked on a comprehensive brand refresh, unveiling a new logo that encapsulated their commitment to innovation. While the “31 flavors” concept, once groundbreaking in the 1950s, had lost its power to astonish in modern times, the company’s legacy of introducing over 1,000 flavors since 1945 remained impressive. Remarkably, Baskin-Robbins retained the iconic number “31” as a cornerstone of its brand identity.