Zvakanakira kushandisa SMS kushambadzira
Chimwe chezvakanakira SMS kusham telemarketing data badzira ndechekuti inoshanda pasina kudikanwa kweinternet yakasimba. Izvi zvinoreva kuti vatengi vanogona kugamuchira mameseji chero nguva, chero kupi, zvichiita kuti kutaurirana kuve kwechimbichimbi. Pamusoro pezvo, SMS ine mukana wepamusoro wekuti ivhurwe uye kuverengwa kupfuura mamwe marudzi ekutaurirana akadai seemail. SMS kushambadzira kunobvumira mabhizinesi kuti aite mishandirapamwe yakasarudzika, zvichikurudzira kutora chikamu kwevatengi. Izvi zvinobatsira mukuwedzera kutengeswa uye kuvaka hukama hune pundutso.
Kutanga neSMS kushambadzira
Kutanga, mabhizinesi anofanirwa kusarudza chikuva cheSMS chiri nyore kushandisa uye chine chivimbo. Zvinokurudzirwa kugadzira runyorwa rwevatengi vane mvumo yekugamuchira mameseji. Mushure meizvozvo, gadzira zvemukati zvinokwezva uye zviri nyore kunzwisisa, zvichipa kukosha kune vatengi. Kugadzira nzira yekugadzirisa mishandirapamwe uye kuongorora mhedzisiro kunobatsira kugadzirisa nzira dzekutengesa. Kuisa pamberi kushandiswa kweanalytics kunovandudza kushambadzira uye kunowedzera ROI.
Mhando dzemishandirapamwe yeSMS
Pane nzira dzakasiyana dzekushandisa SMS kushambadzira. Zvimwe zvinosanganisira zviziviso zvekutengesa, kukwidziridzwa kwemidziyo mitsva, zviyeuchidzo zvekubhuka, uye zviziviso zvekuchengetedza vatengi. Mishandirapamwe yakarongedzwa zvakanaka inosanganisira segmentation, ichivimba nemaitiro evatengi uye nhoroondo yekutenga. Izvi zvinovimbisa kuti meseji inosvika kune avo vanofarira uye inopa kukosha, zvichikurudzira kutora chikamu kwevatengi uye kuvaka hukama hwakadzama.
Maitiro ekusarudza chikuva cheSMS chakakodzera
Kusarudza chikuva chakakodzera kune zvakakosha kuti uve nechokwadi chekugadzikana uye nyore kushandisa. Tarisa zvinhu zvakadai sekukwanisa kutumira mameseji kumazhinji, kushandiswa kwemishandirapamwe otomatiki, uye kuwanikwa kwemishumo yekuongorora mashandiro. Zvakare, chikuva chinofanira kuenderana nezvimwe zvishandiso zvebhizinesi senge CRM kana e-commerce. Kutora nguva yekuongorora akasiyana mapuratifomu kunobatsira kuona kuti chiri chakanakira zvinodiwa nebasa rako.
Kukamura uye kugadzirisa mameseji
Kukamura runyorwa rwevatengi kunobatsira mukutumira mameseji akasarudzika uye anonzwisisika. Segmenting kunogona kusanganisira demography, maitiro ekutenga, kana nhoroondo yekushandisa. Kugadzirisa mameseji kunosanganisira kushandisa zita remutengi, zvavanofarira, uye nhoroondo yavo yekutenga. Izvi zvinowedzera mukana wekuti meseji iverengwa uye ichapindurwa. SMS dzakagadziridzwa dzinovaka hukama hwakasimba uye dzinowedzera kutora chikamu kwevatengi.
Kuongorora mashandiro eSMS mishandirapamwe
Kuongorora uye kuyera mashandiro kunokosha kuti unzwisise kubudirira kwemishandirapamwe. Zviyero zvakakosha zvinosanganisira huwandu hwekuvhurwa kwemeseji, nhamba dzekudzvanya kana kupindura, uye kuwedzera kwekutengesa. Analytics inobatsira kuona kuti ndezvipi zvinoshanda uye ndezvipi zvisingashande. Kushandisa data iri pachena kunopa ruzivo rwekuvandudza mishandirapamwe inotevera uye kuwedzera ROI.
Automatization uye mukana wayo
Otomatization inobvumira kutumira mameseji panguva dzakatarwa kana pazviitiko zvakakosha, senge kutenga kana kunyoresa. Chikuva cheSMS chinopa maturusi eku otomatizirana, zvichiita kuti basa riitwe nekukurumidza uye zvinobudirira. Izvi zvinoderedza kushanda kwepamunhu, kuwedzera nguva yekutarisa pa mazano ehupfumi, uye kunovimbisa kuti vatengi vanogara vachigamuchira meseji dzakakodzera nenguva.
Zvinodiwa nemutemo uye kutevedzera mitemo
SMS kushambadzira kunoda kutevedzera mitemo yemuno uye yepasi rose, senge GDPR kana mitemo yenyika. Izvi zvinosanganisira kuwana mvumo yevatengi, kupa nzira yekubvisa nyoreso, uye kuchengetedza data ravo. Kutevedzera mitemo kunovaka kuvimbika kwevatengi uye kunoderedza njodzi dzezviremera. Kuongorora nguva nenguva uye kuita audit kunovimbisa kuti chikuva chako chinoenderana nemitemo.
Zvimwe zano rekusimudzira kushambadzira neSMS
Kuti uwedzere kubudirira, mameseji anofanira kuva mapfupi, akajeka uye anokwezva. Kusanganisa mafoni ekuita, zvikwereti kana mabhonasi kunokurudzira kutora chikamu. Segmenting uye customization kunobatsira kuti meseji ienderane nemaitiro evatengi. Kuongorora nguva nenguva kunovandudza mishandirapamwe uye kunowedzera mhedzisiro.
Kuvaka runyorwa rwemeseji rwevatengi
Chinyorwa chakanaka cheSMS kushambadzira chinotanga nekunyoresa zvakanaka kwevatengi. Shandisa webhusaiti, masocial media, uye zviitiko zvemuno kuunganidza nhamba dzemafoni. Kupa zvipo kana zvakanakira kunyoresa kunosimudzira kubatana kwevatengi. Zvinyoreso zvinofanirwa kugamuchirwa nemvumo yakajeka, kuchengetedza kuenderana nemitemo. Runyorwa rwakanaka runovimbisa kubudirira kwekushambadzira pane huwandu hukuru hwemeseji dzisingabatsiri.
Mhedziso: Kukosha kweSMS kushambadzira
Tumira SMS kushambadzira kunopa nzira inokurumidza, yakapusa, uye inoshanda yekusvika kune vatengi. Nekushandisa segmentation, personalization, otomatization uye analytics, mabhizinesi anogona kuwedzera kutora chikamu, kutengesa uye kuvaka hukama hwakasimba. Kutevedzera mitemo kunovaka kuvimbika, uye kushandiswa kwechikuva zvine hungwaru kunowedzera ROI. SMS kushambadzira chishandiso chakakosha muhurongwa hwemazuva ano hwekushambadzira kwedhijitari.