A targeted email list is a list that is broken into smaller groups. These smaller groups are called segments. You might have a segment for new customers. Another segment could be for people who have not bought anything yet. Maybe you have a segment for people who live in a certain city. The main idea is to put people with similar interests together. Then you can send them messages they will care about. This is much better than sending a generic email. A generic email might be ignored. A targeted email is more likely to be opened and clicked. Thus, this method saves you time and money. It also makes your customers happier.
The Secret to Starting: Gathering the Right Information
To create a great targeted email list, you need telemarketing data information. You need to know things about your customers. The first step is to ask them for this information. The best time to ask is when they sign up. You can have a sign-up form on your website. This form should not just ask for their email. It should ask for a few other things. For example, you can ask for their first name. You can also ask for their interests. Do they like shoes or shirts? Do they like fiction or non-fiction books?
You can also ask about their city. This helps you send local deals. But do not ask for too much information. If the form is too long, people will not fill it out. Keep it simple and quick. You can always ask for more information later. A welcome email is a great place to ask more questions. "Welcome! To make our emails better for you, tell us what you like." This makes the customer feel involved. It shows them you care about their preferences. Getting this information is the foundation for your lists.
Using Customer Behavior to Segment Your Lists
Customer behavior is a goldmine of information. It tells you what people are really interested in. You can track what people do on your website. Did they look at a certain product? Did they add something to their cart but not buy it? Did they read your blog about a specific topic? All of this information is very useful. It helps you create very specific and powerful segments. You can create a segment for people who viewed your hiking gear. Then you can send them a special offer on new hiking boots. This is much more effective.
Another great way is to segment based on past purchases. People who bought product A might also like product B. You can create a list of people who bought product A. Then, you can send them an email about product B. This is called a cross-sell. It helps you make more sales. You can also send them an email asking for a review. "We hope you love your new product! Please tell us what you think." This builds trust and loyalty. Customer behavior is a powerful way to make your lists smarter. It helps you send very relevant messages.
Creating Segments from Your Existing List
If you already have a big email list, that's great. You can start creating segments right away. You do not need to start over. Look at the data you already have. You can see who has opened your emails before. You can see who has clicked on your links. Create a segment of your most engaged customers. These are the people who always open your emails. They are your best customers. Send them exclusive offers and early access to sales. This makes them feel special. It rewards their loyalty to your brand.