Are "seasonal keywords" worth it?

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Demand for products and services fluctuates with the changing seasons.

If you know the specific times of year when demand for your product or service will "peak," you can optimize your website in advance. Proactive optimization can help you unlock new revenue streams and increase your sales.

Here are the main benefits of optimizing your website for seasonal keywords:

Increased visibility
Seasonal keywords help your content appear in search results during peak times when users are office 365 database actively searching for related products or information.

Imagine you own an online gift shop. Using Google Trends, you can quickly discover a spike in popularity for the keyword " Valentine's Day gifts " in January, peaking in February.