Establish Key Performance Indicators (KPIs)
Posted: Mon Dec 23, 2024 6:53 am
Monitor conversations around the brand (provided that there is also good community management at the base) .
And now that we have an overall vision of why to do it, let's move on to the fun part. Let's find out what steps are needed to carry out a Social Media Analytics to evaluate the implementation of your strategy.
Social Media Analytics: establish KPIs
All the steps to follow to carry out a Social Media Analytics
As the name suggests, KPIs (Key Performance Indicators) are the key performance indicators used to evaluate the success and effectiveness of a specific activity. As written danish mobile number in the article “KPI: what they are and how to select the right ones” , they define the set of metrics to monitor to determine the success or failure of a digital strategy.
To ensure that they truly reflect the progress of your strategy, KPIs must have some basic characteristics and must be set following a rule similar to that of SMART objectives .
In fact, KPIs should be:
measurable : they must be clearly quantifiable (regardless of whether they are qualitative or quantitative KPIs);
relevant : they must be linked to the strategic communication objectives and provide useful information for the decision-making process;
“timely” : it is important that they are monitored in real time or based on a specific time frame;
actionable : they must be easily transformable into specific actions and must suggest the interventions necessary to improve performance;
comparable : they must allow comparisons between different sectors or between different time periods.
And now that we have an overall vision of why to do it, let's move on to the fun part. Let's find out what steps are needed to carry out a Social Media Analytics to evaluate the implementation of your strategy.
Social Media Analytics: establish KPIs
All the steps to follow to carry out a Social Media Analytics
As the name suggests, KPIs (Key Performance Indicators) are the key performance indicators used to evaluate the success and effectiveness of a specific activity. As written danish mobile number in the article “KPI: what they are and how to select the right ones” , they define the set of metrics to monitor to determine the success or failure of a digital strategy.
To ensure that they truly reflect the progress of your strategy, KPIs must have some basic characteristics and must be set following a rule similar to that of SMART objectives .
In fact, KPIs should be:
measurable : they must be clearly quantifiable (regardless of whether they are qualitative or quantitative KPIs);
relevant : they must be linked to the strategic communication objectives and provide useful information for the decision-making process;
“timely” : it is important that they are monitored in real time or based on a specific time frame;
actionable : they must be easily transformable into specific actions and must suggest the interventions necessary to improve performance;
comparable : they must allow comparisons between different sectors or between different time periods.