Monitor conversations around the brand (provided that there is also good community management at the base) .
And now that we have an overall vision of why to do it, let's move on to the fun part. Let's find out what steps are needed to carry out a Social Media Analytics to evaluate the implementation of your strategy.
Social Media Analytics: establish KPIs
All the steps to follow to carry out a Social Media Analytics
As the name suggests, KPIs (Key Performance Indicators) are the key performance indicators used to evaluate the success and effectiveness of a specific activity. As written danish mobile number in the article “KPI: what they are and how to select the right ones” , they define the set of metrics to monitor to determine the success or failure of a digital strategy.
To ensure that they truly reflect the progress of your strategy, KPIs must have some basic characteristics and must be set following a rule similar to that of SMART objectives .
In fact, KPIs should be:
measurable : they must be clearly quantifiable (regardless of whether they are qualitative or quantitative KPIs);
relevant : they must be linked to the strategic communication objectives and provide useful information for the decision-making process;
“timely” : it is important that they are monitored in real time or based on a specific time frame;
actionable : they must be easily transformable into specific actions and must suggest the interventions necessary to improve performance;
comparable : they must allow comparisons between different sectors or between different time periods.