Multivariate Live Editor: Key Features

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No-code Visual Editor: Save design and engineering resources with an intuitive WYSIWYG front end editor.
Flexible Test Goals: Specify which goals are most important for your variation, and quickly see how it impacts key metrics.
Machine Learning Optimization: Automatically detect winning variations and allocate traffic.
Advanced Audience Segmentation: Experiences are tied cell phone list art content, traffic source, custom profiles, and more.
Unlimited Multivariate Testing: No limits on the number of elements that can be changed in a variation.

Why you should care about cart abandonment

The statistics on cart abandonment are not good. The average eCommerce store loses over 77% of sales that are initiated.

We covered the most common reasons for this in Step 1 of Cart Abandonment Roadmap. For an overview, you can find the article here.

However, reading that article is not enough.

Why?

Because your store is unique. Your customers are unique. Your market is unique.

In other words, you need data specific to you. For that, you need to track cart abandonment on your site.

Recover Sales with Google Analytics
By mapping your conversion funnel in Google Analytics, you can pinpoint exactly where customers are deciding to leave your store.

To measure the shopping cart abandonment rate, we will be utilizing two advanced features in Google Analytics - Goals and Funnels.

How To Design Your First Funnel
Creating A Funnel in Google Analytics