“I just don’t think I have anything that someone would want to take from me, so phone number philippines I guess that’s why I’m not too worried about it,” one participant explained. This sentiment echoes something that security researcher Cormac Herley wrote a decade earlier : “ It is primarily time, not money, that users stand to lose when they are attacked. It is also time that these security recommendations are asking of them.” Encouraging users to take extra security measures is a way to balance the time investment and also incentivizes them to value better account security.
How to motivate the adoption of A2F activation options scale Websites are getting smarter about how they get people to opt in to 2FA. Unless you’re a company like Coinbase , you probably won’t make 2FA mandatory, but you do have options other than simply hiding it in your profile settings. Prompts can be effective, especially if you’re persistent in your reminders. How Free Emojis Popularized 2FA The idea of offering product incentives to enable 2FA was popularized by Fortnite in 2018.
The incentive got a lot of media attention and you can see its effects on public interest in Google search for 2FA trends . graph: 2fa google search interest over time This first spike in 2018 can be attributed to Fortnite, which released its incentives around that time. Google trends for 2FA-related topics and questions continue to revolve around Fortnite and its parent company, Epic Games. This kind of encouragement may be one reason why public awareness has increased since 2017, according to a 2019 study by Duo Security .