During the acquisition phase, a prospect becomes a lead. This happens because a potential customer has found useful and relevant information that interests them. When analysing the france companies email list acquisition phase of the customer lifecycle, answer the following questions:
• What kind of content is on our website right now?
• Is the content we provide helpful for someone looking to make a decision?
• Is our website easy to navigate and read?
• Do we have a knowledge centre/FAQ page and a blog?
• Can our customer services team be reached easily?
Analysing the conversion phase
When analysing the conversion phase of the process, your ultimate goal is to discover if there are any barriers that are stopping customers from making a purchase. To do this, answer the following questions:
• Is the purchasing process easy and straightforward?
• Do you have an up-to-date privacy policy?
• Is the site free from bugs?
• Is the site secure?
• Do you offer a refund policy or a product guarantee.