While this may seem to be a perfectly reasonable set up

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There are plenty of real-world complications. For one, it means that the search engine will favor businesses that are in areas with dense walking traffic. People are far more likely to see (and thus scan) the decal of a storefront on a busy street than a small business on the second floor of an office plaza, for example. DTC QR Code We could debate whether or not such a ‘visibility bonus’ is in the best interests of users, Google, or businesses themselves, but the important thing here is what it will mean for SEO and local search.


Most obviously, it means that the industry n russia email list eeds to be aware of particular challenges created by the codes. Unlike traditional SEO, where most issues are under out (at least indirect) control, the new system could mean that there will be issues of geography that the SEO can’t easily address. After all, getting a client to move their business to a more easily-scanned location solely for local rankings seems like a tough sell! That being said, there will be certain elements of the program that we can control.




For one, SEO firms should ensure that those clients who have received the decals (if the program takes off, Google seems willing to print the decals for many more companies) display them prominently. The exact spot for this will, of course, depend on the specifics of the given business, but the important point here is to find an optimal, visible location for the decal. Critically included in this decision will be maximizing available light: the reasons for this should be obvious for anyone who has ever taken a cell-phone picture at night and ended up with little more than dark splotches.