At the AI Cases Day conference, Nadiya Kreposna , a marketer with 18 years of experience and head of the marketing department at Kärcher Ukraine, a graduate of the WebPromoExperts Academy, spoke about how artificial intelligence (AI) helps optimize business processes.
Context of AI use
Context of AI use
One of the key problems of marketers today kuwait phone number search is the creation of high-quality photo and video content. At Kärcher Ukraine, this issue has been solved thanks to close cooperation with the head office in Germany, which provides high-quality materials. The company has built clear business processes according to European standards, which helps to easily implement new technologies, including AI.
Marketing strategy
Our marketing department consists of three people, including me, and an external agency. The team is responsible for SMM, SEO, performance marketing, offline promotion, event management, and point-of-sale activities. We work with large partners such as Comfy and Epicenter, as well as internal communications. Our target audience is not only external partners, but also our employees.
Content strategy
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