You may have heard about some fun creative guerrilla marketing from Freshworks during the recent Dreamforce event, where skydivers jumped out of a blimp with some well-placed hashtags.
For us mere mortals in Vtiger, the following puzzled us, as this topic is very close to our hearts.
Salesforce just announced a set of new tools to help whatsapp number database companies understand everything about their customers across sales, service and marketing!!!!!
…A new tool called Customer 360 Data Manager
… .Create a single identifier to identify your clients
Here are our thoughts on their claims. Read more.
Really? More tools?
Well, the good news is that the industry understands what customers are up against. A recent Gartner finding showed that a single view of the customer is a top priority for businesses. That shouldn’t surprise anyone. But trying to create a single view from multiple data sources is neither easy nor reliable. The fundamental underpinnings still remain. Customer data exists in marketing, sales, and service tools. These tools weren’t designed to talk to each other seamlessly. If they did, we wouldn’t need another tool or API. Inaccurate, incomplete, and inconsistent customer data is common when it’s scattered across multiple locations.
Seriously, is this fun?
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Enter Vtiger ONE
We had the opportunity to talk to hundreds of senior executives at the Gartner Symposium about Vtiger One, and the response was overwhelming. The first impression was one of disbelief. But once they saw it in action, they realized it was THE REAL DEAL - a robust, relevant, and actionable OneView. We talked to businesses using a variety of tools for lead scoring, marketing campaigns, SFA, customer support, and projects. While there are APIs to achieve some level of integration, you still need to create a single view. Salesforce is aiming to give you that with yet another new tool.
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Shifa Nayazi, our rock star customer service representative, is always happy to show you how it all works.
With Vtiger One, marketing captures, validates, enriches leads, and switches sales. Sales picks up where marketing left off, armed with the same solid information. Support teams pick up where sales left off, armed with a complete picture of the customer. Sales reps are fully engaged in the issues raised by prospects, and support reps are involved in the deals that are brewing with the prospects they support. No more awkward moments like - let me get back to you about this, or trying to upsell an angry customer, or marketing something the customer has already bought...