Value propositions in B2B, if they want to translate into a B2B Brand Value that makes the brand sell, must be highly adapted to a specific segment (through a specific segmentation process for B2B ) and to the design of a very ad hoc B2B customer experience .
Factors for building a B2B Brand Value in brands that sell
The factors that usually tip the balance between one B2B or indonesia business email list industrial brand and another usually have a composite nature: functional, process or relational.
Those benefits associated with tangible factors that differentiate. These are demonstrable product quality, price, brand prestige, innovation.
It is increasingly difficult for them to operate and differentiate individually. In any case, the growing commoditization has accelerated product life cycles and with them innovation processes must become profitable much sooner.
The process benefits of a B2B brand
Those who seek that the product or service is delivered in a timely manner. The accessibility of the same.
This is something really important in industries like pharmaceuticals, automotive or food.