Expert tip: In the Google Ads interface there’s an optimization score, where you can add the display network, allow Google to write your ads, turn everything on the broad match, or remove keywords. Howe whatsapp russian number ver, bear in mind that Google Ads is designed to make you do certain things you may or may not want to do. Make sure anything you do is for your benefit.
Avoid on-the-spot pressure
Don’t take Google’s word for it! No matter how long you have been working in PPC or search marketing, be sure to use your own (data-backed) judgment with Google Ad campaigns.
Over the past few years, Google reps have been calling up accounts and suggesting changes to ad campaigns. But there’s an increasingly aggressive script that they follow. This can make you think you’re taking the wrong strategy or not using the right features on tools, but Melinn recommends never
deciding on the spot.
“Don't make changes on the phone with your rep because they may not be the right changes, and they'll be pressing you to do that,” says Melinn. “Just say no.”
Expert tip: Check out the founder and MD of Google Partner agency Paid Search Magic, Amy Hebdon’s article ‘Are you being manipulated by Google Ads?’ for further insights.