Know your audience better
One of the most important tools in Google Analytics is the Audience Report, a section of the analytics tool that collects information about the people who come to and browse your website. You need to know the people you want to satisfy with your content.
This means, above all, building buyer personas. That is, ideal italy business email list types representing your buying audience. How do you get this fundamental result for your content marketing work ? By delving into the numbers you find on these pages. Here, in fact, you find collections of information that are crucial for giving a human face to clicks. You can summarize:
Users who have initiated sessions on your site.
Demographic data of individuals who landed on the portal.
Interests, propensity to purchase goods or services.
Return visits or new sessions with different users.
Technology used (browser, mobile or desktop).
Benchmarking, comparison with other companies in the sector.
The ability to analyze a cohort, that is, a group of users that have a common characteristic , is very important . Google Analytics allows you to identify a value and extrapolate the visits.
But only those that share the aforementioned value. In this way you can understand their behavior, habits and needs to improve both the website in general and some content. Equally important for the general optimization of the website is the ability to observe and analyze the User Flow Report. What are we talking about exactly?