Users who are friends with experts, popular personalities and bloggers. This filter is suitable if a competitor actively uses a personal page and promotes their brand through it.
Subscribers in groups and business communities. This is a traditional method of collecting audiences, which allows you to get data from users who are subscribers to a competitor. The function is convenient because you can parse in several groups at once. In the future, this will help in setting up targeted ads. The fact is that it is philippines whatsapp prohibited to register the ID addresses of users from different groups, but to overcome this obstacle, it is enough to combine them in one list.
Active subscribers of business communities. The user's initiative in social networks (likes, comments, posts, participation in surveys, etc.) indicates a high interest in the products of a competing brand. Working with such an audience can provide good results. Its representatives will be regular and loyal consumers.
New members of competitors' groups. Collecting data on people who have recently subscribed to community updates on VK is also useful. A fresh addition to a group indicates interest in the product. This category of subscribers is highly likely to be preparing to make a purchase.
Discussion participants. Not all consumers are subscribed to a competitor's group on the VK social network. But many can ask pressing questions in publics and participate in discussions. To find users who are interested in purchases, you can specify a link to the competitor's community and search for key phrases related to purchases ("buy", "order", "order", etc.).
Marital status. This filter will not be useful for all business areas. As a rule, preferences in food or clothing depend little on this status. However, for experts promoting the services of a psychologist or a private lawyer for family matters, users with the status "It's complicated" are often potential clients.
Experts advise using several filters to collect a client base:
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