Despite being very long and non-linear processes

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Pre-purchase cycles in the B2B buying journey are very long and require very high content. Searching for solutions to specific problems, inspiration or specific solutions/providers requires hours of searching on search engines by different people in the B2B company.
the B2B buyer will value the quality and trustworthiness of the content and is willing to reward it by leaving their details or even arranging a physical meeting with the seller.

Therefore, SEO here, through quality content highly adapted to how to get australia whatsapp number the buyer's specific problems and moments, can be a vehicle towards a continued purchasing decision, an important factor in B2B environments.




Here Google and specifically SEO, is the appropriate B2B Marketing channel in our opinion for organic searches.

PPC can be very interesting for specific campaigns or promotions at the bottom of the funnel (BOFU) seeking to capture leads in a very direct way. For example, to launch a new product or offer.

Although we must keep in mind that only 95% of professional buyers who are currently interacting on Google are thinking about making an appointment or buying.