There are a number of important stats to keep track russian number whatsapp of an optimize in a full fledge cart abandonment campaign.
Below is a quick definition of the most important cart abandonment statistics. I've also included some global stats from the folks at MooSend.
Email Capture Rate - What percent of visitors are you able to capture a good email address?
Cart Abandonment Rate- What percent of your visitors abandon their shopping carts?
Abandoned Items Value- What is the monetary amount that you are losing to cart abandonment?
Cart Abandonment Email Open Rate- What percent of your cart recovery campaign emails are opened? According to MooSend, 45% of cart abandonment emails are opened on average.
Cart Abandonment Email Click Through Rate What percent of your cart recovery campaign emails that are opened are acted upon by clicking through to your site? According to MooSend, 21% of the emails are clicked on.
Cart Abandonment Email Conversion Rate- What percent of your cart recovery campaign emails result in a recovered cart? According to MooSend, 10.7% completed their purchased!
These stats fall in line with our own study of email marketing statistics, which found that the average conversion rate for shopping cart abandonment emails was 18.64%.
You can find examples of cart abandonment emails (along with best practices and templates) here.
Cart abandonment analytics
Cart Abandonment Rate Trends: 2006- 2022
We compared abandonment rates between 2015 and 2016. Unfortunately, what we found was not encouraging.
In 2015, the global average abandonment rate was 71.39%. In one year, stores on average experienced an 8.4% increase in shoppers leaving without completing their purchase.
This trend held true across all devices.
Third party analysis from Statisa shows a similar trend.
In 2006, 59.8% of shoppers abandoned their cart. By 2017 that number has risen to 69.23%, a 15.79% increase.