Types of useful content you can share include:

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“If you're reaching out with something informative and insightful, it doesn’t matter to saudi arabia phone number o much whether you've created that content. I think (curated content) can be an efficient way to provide some learning and insight, and show that you're a trusted person who can add value. As a B2B strategy, it can be very powerful,” says Walsh.


Industry news
Third-party research
Press releases or announcements
Interviews (video and blogs)
In-depth features
Podcasts
3. CONTENT MARKETING TRENDS
The Content Marketing Institute found that while 78 percent of marketers have a strategic approach to managing content, only over half have a docume






nted content strategy in place to reference. That’s a mistake in today’s content-hungry society.

Use content to drive connections
We know as marketers that content can be used at all stages of the marketing and sales funnel to provide information and solutions. But content can do more than that.

In 2023, you should use content to make connections and build communities. As customers beco