Suppose you’re a global company accustomed to using Google Analytics to gather and understand data, and you’re doing advertising and marketing in China. In that case, you will want all your data together in one place.
Having both data sets in one place will allow you to understand saudi arabia number what’s happening in China and globally. Furthermore, you’ll be able to make intelligent decisions—not only about how to drive people to your website, but specifically drive those who are more likely to convert.
I’ll walk you through a sample report page, how to adjust the date range and the metrics, perform an amended keyword search and identify underperforming keywords. In the end, if you take these points away, you’ll have better access to, and understanding of your Baidu ad results.
Check the video version here or read on.
Table of Contents
Why Should You Listen to Me?
The Report Page
Problems Often Missed By Marketing Teams
Filtering Keywords
Information Available to Everyone
Why Should You Listen to Me?
I started doing Baidu advertising back in 2008. Since then, I’ve run successful campaigns for hundreds of different-sized companies, including industry leaders and giants. Here are just a few of the highlights:
Microsoft – We ran a huge-scale search advertising campaign to help improve their results in China.
Papa John’s – We increased the company’s pizza sales in Beijing and using Google Analytics,
we helped the company track specific information, such as the types of pizza sold.
Grammarly – Way back when it was just a small start-up, we helped the company improve its profitability in China.
All in all, I’ve been doing this long enough now to have become quite good at it.
These days, you could say I’m in more of a strategic role where I focus on the “bigger picture” data and what that means for businesses. However, I often get nostalgic for the advertising and management side of things: reports, funnels, microdata, and the meaning all the smaller numbers carry.
The Report Page
In this sample report, we’ve merged the data from Baidu advertising and Google Analytics in Looker Studio, and the report page looks like this.
The Report Page