The platform is known for its vibrant community of users who share reviews, tips, and personal experiences; however, recent developments mean it’s no longer just an online community and a place to purchase items.
Ten years after its 2013 introduction to the Chinese digital ecosystem, Xiaohongshu finally launched its advertising services this year.
Table of Contents
Xiaohongshu’s evolution
Spotlight: Xiaohongshu’s Own Advertising Platform
Getting Started
Xiaohongshu Advertising Tips From a Real Campaign
1- Build a solid account foundation
2 – Choose posts that generate discussions
3 – Avoid using a mobile web page as the landing page
4 – Don’t ignore the returns
Contact us
Xiaohongshu’s evolution
After a decade of development, Xiaohongshu has successfully evolved from a platform primarily targeted at females to a comprehensive social and e-commerce platform.
Integrating e-commerce with social features, the platform whatsapp japan number provides users a place to shop and socialize, share opinions on a range of topics, and seek advice within a community of like-minded individuals.
This multifaceted interaction creates a unique and dynamic user environment that differentiates Xiaohongshu from traditional e-commerce platforms.
Moreover, Xiaohongshu has set its sights on the lucrative market of news feed advertising.
With 200 million monthly active users, over 70% of whom were born in the 1990s, and more than 50% hailing from first and second-tier cities, the platform clearly has a user base with spending power.
These characteristics stand out as Xiaohongshu’s unique advantages in a competitive landscape.
After much anticipation, Xiaohongshu finally launched its advertising platform in September 2023, marking a milestone in the platform’s strategic expansion.
Spotlight: Xiaohongshu’s Own Advertising Platform