This way you will achieve a closer relationship with the user

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That is, the authors advocate for personalized messages to individual subscribers based on a database of demographic and behavioral information. Each customer has different preferences, behaviour and lifestyle, so it is possible to adapt messages to each one of them. In addition, emails can be interactive. Therefore, the book delves into the following topics: [bannerHero] Automated marketing. Interactivity. Retention and loyalty . Relevant communication. Customer acquisition cost. Segmentation. Viral marketing and testing. 7.- Email Marketing, the missing link between your blog and your readers (Franck Scipion) Email Marketing, the missing link between your blog and your readers If your company has a blog or you are a blogger, one of the best books to learn email marketing is this one by Franck Scipion. This book clearly summarizes the keys and potential of email marketing for your blog.


It is very important to have a blog to attract gmx email list the attention and visits of customers, so that they later convert. It is also advisable that you get subscribers to your mailing list because many will be buyers of your products or services. In a nutshell, this book explains how to develop an email marketing strategy for your blog. It also provides tips for implementing a successful strategy. 8.- Accelerated Email Marketing (Helio Laguna) Accelerated Email Marketing This book by Helio Laguna highlights that 70% of sales occur via email. This communication channel therefore becomes essential in your online strategy. “ Accelerated Email Marketing ” is one of the best books to learn email marketing, where it teaches the necessary techniques to reach your subscribers. These will ultimately become clients of your company. Therefore, the book highlights topics such as autoresponders or email marketing for blogs.