These types of content

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You can even share old live streams as a content upgrade. Here’s an example of a blog post repurposed into a video. lead generation content upgrade video audio And while this example is simply embedded into the original blog content, you can always emailgate this content by publishing it as an unlisted video on YouTube and sharing it exclusively via email. 7. Reports If you’ve conducted some in-depth research into a topic, compile a report on it and use it as a content upgrade for relevant articles.


upgrades can also take a lot of time, france email database research, surveying, and more to create, but they can be wildly popular. Not only can you use them to increase lead generation, like Later did with their Instagram Influencer Marketing report below, but you can also become more of an authority on the subject. lead generation content upgrade reports Creating an industry report like this can influence other industry blogs and businesses to write about your findings, linking back to your report.




So not only is this a great way to increase lead generation, it can also be wildly helpful in building backlinks to your site. 8. Case Studies One great way to build your email list and customer base at the same time? Show off how your customers and users have seen success with your product or service. Case studies are powerful for many reasons, one of the biggest being that it shows various types of customers how they can use your product or service and real life success stories from others.