For example, let's say you already have great content on canine nutrition.
Researching PASF data can help you find other related search terms that people are using, such as “good dog food guide,” “dog feeding guide,” or “canine nutrition chart.”
You can then create content around these topics to attract users who are searching for them. And drive more relevant traffic to your site.
2. Prioritize investment opportunities
Using data like monthly search volumes to analyze PASF queries can help you prioritize what content to create. Because you can see what terms people searched for the most on Google. Or PASF keywords with lower competition , which might be easier to rank for.
You can find out the search volumes for different search terms using the Semrush Keyword Overview tool .
Here's how:
First, launch the tool, enter your keyword and click " Search ".
"dog feeding guide" entered into the Keyword Summary search bar
The tool provides you with valuable metrics like search volume, keyword variations, keyword difficulty (KD) , search intent , questions, and much more.
With this knowledge, you can strategically create engaging and relevant content to enhance your online presence and meet the needs of your audience.
Keyword overview for "dog feeding guide"
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3. Optimize existing content
You can reach more searchers and better target search intent (identify what task a user phone code philippines wants to accomplish and help them do it) by adding PASF-related keywords to your existing content.
For example, let's say you've already created a great guide on dog food.
You can take a look at what people are also searching for around this topic and add other related search terms. Like “best dry dog food” or “healthiest dog food.”
Or you could even update your content with a whole new section. Like “the worst dog foods.”
4. Create FAQs
FAQs are a great way to target more keywords and provide helpful content to users. Incorporating the PASF suggestions into your FAQ section can help you create a comprehensive and user-friendly resource.
For example, Wells Fargo's FAQ page attracts 2,800 organic search visitors per month (as seen in Semrush's Domain Overview tool ):
Wells Fargo FAQ page shows 2.8k monthly visitors on Domain Overview tool
They do this by answering many different, commonly searched queries regarding credit card accounts.