How to deal with fake customer reviews

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What’s more frustrating than a stream of negative reviews? Being plagued with fake reviews—ratings and testimonials that are completely fabricated.

As unjust as fake reviews may be, they do exist—and it’s likely you’ll have to deal with them from time to time.

Fraudulent reviews can be as damaging as phone list negative feedback, but by knowing how to spot them (the key traits of fake reviews or reviewers), you’ll be able to provide a suitable public response while appealing to get them removed from the platform in question. Here are the common traits of fake online reviews:

They lack any real detail and are vague or generic
They are far more heavy on verbs than nouns
They use lots of first-person pronouns like “I” or “me” to sound sincere
They are usually given either a five or a one-star rating
The reviewer has a track record of leaving lots of reviews using different tones of voice or in different languages across lots of different platforms. Or, they have no review history at all.
From X and Facebook to Yelp and Amazon, each platform will have its own review flagging or appeals process—knowing these in advance will help you deal with the issue as swiftly as possible. Read on for further advice on how to report them to Google.