Brand reputation on the internet

[sadiksojib35]

How and which marketplaces are best to enter so as not to burn out, but to earn money? Choose the appropriate training in the catalog of courses on marketplaces .


From a business perspective, interest in working with reviews has grown after traditional advertising tools were limited, such as targeting options. On the other hand, users themselves are tired of intrusive advertising, clicking on ads less often, and scrolling through ad inserts in videos. And most users learn about new brands not from advertising creatives, but from marketplaces .

In addition, the presence of reviews and the seller's morocco whatsapp phone number positive reputation affect the ranking of goods on the marketplace. Goods that collect more comments and receive high ratings "rise" in the search. On Ozon, the weight of the "rating and reviews" factor in ranking is 4%, on Wildberries - 1-10%, on Yandex Market - up to 12%.



How to Manage Brand Reputation
There are different methods to manage your brand's reputation on the Internet:

ORM (brand positioning on the Internet). The method includes regular monitoring of the information field, timely response to negativity and generation of useful information.
SERM (search engine reputation management). Usually included in ORM. The goal of SERM is to present the brand in a positive light in popular search engines: raise positive reviews to the top of the search results, push out negative ones, optimize the blog and social networks for search results.
HM (hidden marketing). The method helps to highlight the brand's advantages natively - using question/answer formats, integrations into popular blogs, expert articles and comments.

The best results can be achieved by a business by combining reputation management methods. But regardless of the chosen method, reputation management begins with brand analysis.

To do this, information about the brand is collected, such as key queries by which the brand is searched on the Internet. The frequency of mentions and the keys in which the company is mentioned are analyzed. The share of positive and negative reactions and the frequency of publication of reviews are calculated.



yandex wordstat for reputation

Statistics of mentions of the phrase "M.Video reviews" in " Yandex Wordstat "