Became possible to select keywords

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, it and implement a high-speed PDCA cycle for advertising, and the company was able to grasp competitive information and deepen its understanding of the market. The company then made preparations to increase awareness of ReaQta and acquire customers, which led to a renewed realization of the importance of marketing.



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18. Thinkings Co., Ltd.


Thinkings Inc. is a company that provides a recruitment management system. They were running their own listing ads, but were struggling to raise awareness of their product "sonar ATS". They felt they needed to acquire more MQLs (highly likely prospects), so they asked Medics for support. They strengthened the link between advertising and sales negotiation data, analyzed which keywords and ads were generating effective leads, and used the results to manage their listing ads.

As a result, they succeeded in increasing MQLs from visible keywords by more than 10 times. They were able to optimize their advertising strategy with data-driven marketing, and effectively increase MQLs.