Muchinyorwa chino, tichakurukura zvakadzama mashandisiro e marketing funnel pakugadzira lead, pamwe nematanho akasiyana anosanganisirwa. Uye zvakare, tichataura nezvezvishandiso zvinobatsira pakusimudzira mashandiro aya.
Chii chinonzi Marketing Funnel uye Lead Generation?
Marketing funnel inzira inotungamira vanhu kubva pakutanga kuwana ruzivo pamusoro pebhizimisi rako kusvika pava vatengi vakazvipira. Iyi funnel ine matanho akawanda anobatsira kuronga kushambadzira zvine hungwaru.
Lead generation inoreva maitiro ekutsvaga uye Tenga Runyorwa rweNhamba dzeNhamba kuwana vanhu vanofarira zvigadzirwa kana masevhisi ako. Nokuda kweizvi, unofanira kushandisa nzira dzakasiyana dzinoshanda mukuunganidza ruzivo rwevatengi vanogona kuita vatengi.
Nokudaro, kushandisa marketing funnel lead generation kunovandudza kushanda kwako uye kunowedzera mikana yekubudirira.
Matanho eMarketing Funnel Mukugadzira Lead
Pakutanga pane Awareness Stage, pano ndipo panowanikwa vanhu vakawanda vasati vaziva nezvebhizimisi rako. Zvinoitwa pano kugadzira ruzivo rwakadzama kuburikidza ne content marketing, social media, uye SEO.
Chechipiri, pane Interest Stage, apo vanhu vanoratidza kufarira zvigadzirwa kana masevhisi ako. Pano unogona kushandisa maemail marketing kana webinars kuti uwedzere hukama nevateereri.
Chechitatu, pane Decision Stage, apo vanhu vanenge vachifunga zvekutenga. Iyi ndiyo nguva yekupa maoffers, discounts, kana demo kuti vatore danho.
Chekupedzisira, pane Action Stage, apo mutengi anoita sarudzo yekutenga kana kuita chimwe chiito chakakosha.
Zvishandiso Zvinobatsira Pakuvaka Marketing Funnel Lead Generation
Kune zvishandiso zvakawanda zvinogona kubatsira pakuvaka nekutonga marketing funnel. Semuenzaniso, kushandisa CRM software kunobatsira kutevera data revateereri uye kutumira mameseji akakodzera.
Pamusoro pezvo, email marketing platforms senge Mailchimp kana ConvertKit zvinobatsira mukutumira maemail akanyatsogadzirirwa.
Uyezve, kushandisa analytics tools kunokupa mukana wekutevera maitiro evateereri mukati mefunnel uye kuona kuti ndezvipi zvinoda kuvandudzwa.
Kushandisa zvishandiso izvi zvinobatsira kukurumidza kubata nekugadzirisa vatengi vanoita lead.
Mazano Ekubudirira muMarketing Funnel Lead Generation
Chekutanga, gara uchigadzira zvemukati zvinobatsira uye zvinopindura mibvunzo yevateereri. Izvi zvinowedzera kutendeseka kwebrand yako.
Chechipiri, shandisa nzira dzakasiyana dzekusvika kune vanhu, senge social media, SEO, uye paid ads kuti uwedzere visibility.
Chechitatu, ita kuti maemail ako ave personalized kuitira kuti vanhu vanzwe kukosheswa.
Chekupedzisira, ongorora nguva dzose maitiro efunnel kuti ugone kugadzirisa zvinodiwa nevateereri uye zvavanoda.
Kukosha kweData muMarketing Funnel Lead Generation
Data rinobatsira kunzwisisa mafambiro evatengi mukati mefunnel. Nerubatsiro rwe data, unogona kuona kuti ndeipi nzira iri kushanda zvakanaka uye ndeipi isiri.
Nokudaro, zvakakosha kuunganidza nekuchengetedza data rine hutano kubva kune vatengi. Izvi zvinobatsira kukudziridza zvemukati uye kushambadzira zvakananga.
Pamusoro pezvo, data inobatsira kudzivirira kutambisa mari pakushambadzira zvisingashandi.
Zvakare, kushandisa data kunovandudza kubatana pakati pechikwata chako chekushambadzira uye kutengesa.