What Does "Cleaned on Mailchimp" Mean?
When we say a list is cleaned on Mailchimp, it means that the list is in good shape. It means that all the bad email addresses have been removed. For example, it means that there are no fake emails on whatsapp data the list. It also means that there are no emails that bounce back. Bounces are emails that cannot be delivered. Furthermore, it means that the list does not have a lot of inactive people. These are people who never open your emails. A clean list is a healthy list. It has only people who want to hear from you. This is very important for the success of your email campaigns.
The Dangers of a Dirty List
A dirty list can cause a lot of problems for a business. Firstly, it costs you money. Many email services charge you based on the size of your list. If your list has a lot of bad emails, you are paying for them. Secondly, a dirty list hurts your reputation. If you send a lot of emails that bounce, email providers will see this. They might think you are a spammer. They might start sending all your emails to the spam folder. Consequently, your good emails will not be delivered either. Finally, a dirty list gives you bad data. You will not know how many people are really reading your emails.
The Benefits of a Clean List
A clean list has many great benefits. The first benefit is a better open rate. This is the number of people who open your emails. When you remove inactive people, your open rate will go up. This shows email providers that your emails are valuable. Secondly, a clean list saves you money. You will no longer be paying for emails that do not exist. Furthermore, it gives you a better reputation. Your emails are more likely to land in the inbox. This is because email providers trust you more. A clean list also gives you better data. You can see how many real people are engaging with your emails.
Understanding Bounces in Mailchimp
An email bounce happens when an email cannot be delivered. Mailchimp automatically tracks these bounces for you. There are two types of bounces. The first type is a hard bounce. This is a permanent problem. For example, the email address might not exist. Mailchimp automatically removes these hard bounces from your list. The second type is a soft bounce. This is a temporary problem. For example, the person's inbox might be full. Mailchimp will try to send the email again a few times. If the email keeps bouncing, Mailchimp will turn it into a hard bounce. This feature helps you keep your list clean automatically.
How Mailchimp Helps Automatically
Mailchimp has some great features for cleaning your list. As mentioned, it automatically handles hard bounces. You do not have to do anything. It will remove them for you. Mailchimp also keeps track of unsubscribes. If a person unsubscribes, Mailchimp will move them to a separate list. This ensures you do not send them any more emails. These automatic features are very helpful. They save you a lot of time and effort. Consequently, they help you maintain a good reputation. However, there are still some things you need to do yourself to keep your list clean.
The Importance of Inactive Subscribers
Inactive subscribers are people who are on your list but never open your emails. They might have signed up a long time ago. They might also have lost interest. These people are a problem for a few reasons. They make your open rates look bad. They also cost you money. You are paying for them even though they are not engaging. Furthermore, email providers see a low open rate. They might think your emails are not good. Therefore, you should find these inactive people. You should try to win them back. If you cannot, you should remove them.