This scheme is well suited for SaaS because users can pay for the product at a discount upfront and use it for several months on more favorable terms.
Few can match the high-profile game Cards Against Humanity in this regard. All you have to do is visit 99percentoffsale.com and everything else will pale in comparison.
On the first screen, we are promised a 99% discount on Cards Against Humanity, and in the frame, a running line shows phrases of the most diverse content - from swear words to the idea that "Death is the ultimate savings."
But the most interesting part starts on the second screen. It shows a circular video clip, the main character of which is dressed in a bulging red suit that covers even his face. It's quite phone number list funny to watch the character's adventures.
The site can be broken down into quotes: “We took peyote and wrote this,” “As the ancient Mayans predicted, savings of this magnitude only happen once every thousand years. Act now while supplies last,” etc. Although the site does have discounts that are presented as real. For example, a red 2015 Ford Fiesta for $97.5.
Sell more, not less
Another trick from Cards Against Humanity, which made them famous among marketers. During one of the "Black Fridays", instead of a discount, they raised the price of the game by $5 and urged "not to miss the sale that happens once in a lifetime." Many thought it was a fake, and Amazon did not dare to give the go-ahead for such a promotion for a long time.