Have your own style that sets you apart from the competition

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s an example of a well-managed Facebook strategy, we chose the hair salon G.Bar Bratislava . At first glance, it is clear that they know how to manage their Facebook page.

G.Bar has one big advantage over its competitors, and that is that they present themselves with a consistent style of colors, fonts, and photography. Simply put, they communicate the identity of the brand they stand for.



Facebook page of G.Bar Hairdressing Bratislava



Not only the colors and logo, but also the posts that G.Bar adds are coherent. The photos have a specific style, and the content of the posts mostly informs about the offer and encourages potential customers to order.

Moreover, it is written in a friendly and kind tone – as buy phone number list if tailor-made for female clients.



Tone of voice Hairdressing G.Bar Bratislava



Another example of excellent communication worth mentioning is the Iná Beauty Salon. On their Facebook page, they pay attention to both the visual and textual aspects of their posts. The posts are created in the accessible online graphic tool Canva – you can learn more about how to use this tool in the article How to create a gift voucher .



Beauty salon Other Facebook page



Additionally, each post is visually consistent. This means that it uses the same colors, filter, or font. This is very important in online communication, as it makes it easier for people to remember you and distinguish your posts at a glance.



Beauty salon Other Facebook post