Nidec's Strategic Evolution: Becoming a Multi-Industry Powerhouse

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Nidec, primarily known for its dominance in electric motors, is undergoing a profound transformation to mirror the diversified, high-tech manufacturing giant Bosch. This strategic shift is driven by Nidec's "Vision 2025" and long-term goal of achieving 10 trillion yen in consolidated sales by 2030, with a significant portion expected from new ventures and strategic acquisitions.

Central to this transformation is Nidec's aggressive expansion into telemarketing data electric vehicle (EV) components, particularly its E-Axle traction motor systems, aiming for a 40-45% global market share by 2030. They are also heavily investing in renewable energy solutions, including wind turbine generators and battery energy storage systems (BESS), and expanding their footprint in industrial automation and commercial products, evident in recent acquisitions of scroll compressor manufacturers and expansions into machine tools.

Like Bosch, Nidec leverages its core technological expertise in "everything that spins and moves" to create integrated solutions across various sectors. Their strategy involves both organic growth and a proactive M&A approach, acquiring companies that provide new technologies, market access, and customer groups. By building regional manufacturing hubs, such as the new Orchard Hub in India for EV components and energy storage, Nidec is solidifying its global presence and becoming a comprehensive solution provider, truly embodying the spirit of a diversified industrial leader akin to Bosch.