Converting leads over the phone
Phone calls remain an important conversion method for real estate agencies, with approximately 61.7% of users preferring to initiate contact over the phone. This underlines the need for real estate professionals to be accessible and responsive to phone enquiries, as this can have a significant impact on lead conversion.
Different marketing channels offer different levels of ROI in the real estate sector. SEO offers a substantial ROI of 1,389%, outperforming other channels such as PPC (36%), social media (182%) and webinars (430%). This proves the effectiveness of SEO in generating leads and driving real estate business growth.
Customer Acquisition Cost (CAC)
The cost of acquiring customers varies by channel: organic canadian cto cio email list search has an average CAC of $660, compared to $1,185 for paid search. This difference highlights the cost-effectiveness of organic SEO in acquiring new customers compared to paid advertising.
Cost per lead (CPL)
Cost per lead also varies: organic search has a CPL of $416, while paid search averages around $480. This suggests that organic SEO efforts may be a more affordable and efficient way to generate leads in the real estate market.
Conversion rate of visitors into leads
The average conversion rate of visitors to leads in the real estate industry is 2.2%. This statistic highlights the importance of optimizing websites and content to effectively convert site visitors into leads.
Conclusion
By focusing on key areas such as digital marketing investment, content marketing, SEO, and lead conversion strategies, real estate professionals can enhance their SEO