The ability to work remotely and

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Flexibility in schedule:

set your own schedule allows targeters to have more freedom in planning their time and work.

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Disadvantages of the profession of a targetologist
Like any other profession, the work of a targetologist has its drawbacks, which can become a challenge for specialists. Here are the main ones:

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The need to constantly learn
Clients in various niches, updated social media rules and new trends in advertising creatives require constant training and adaptation from the targetologist.

High level of responsibility
A targeter is responsible for clients' advertising budgets, which requires careful planning and execution. Incorrect decisions can lead to lost funds and customer dissatisfaction.



Skills required for a targetologist
Soft skills
Soft skills are a set of personal qualities that allow people to work effectively in a certain profession. Such skills of a targetologist include: